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WWDC’s Software Announcements Are Apple’s Future

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In a line quoted by countless people — including Steve Jobs — computer-science visionary Alan Kay once said people who are serious about software should build their own hardware. He was right, of course, but the reverse is also true: people who are serious about hardware should make their own software.

That’s why lots of folks underestimate the importance of Apple’s WWDC, which begins in San Francisco on Monday with a keynote that I’ll be liveblogging beginning at 1 p.m. Eastern time / 10 a.m. Pacific time. Leading up to the conference, it’s traditional for folks to obsess over any tangible, physical objects that the company might unveil: iPhones, iPads, Macs, possibly even devices in all-new categories. This line of thinking is usually a recipe for disappointment: WWDC is a conference for software developers, about software, and usually doesn’t feature the year’s biggest hardware announcements.

But Apple the software company…

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